Brand Identity for Eenvoud, a multi-functional building designed by Tadao Ando and situated in The Hague. The architect’s core principles and the very location itself combine to help create a building that radiates zen. Eenvoud uses large concrete slabs in its architecture to provide a sense of cleanliness and counterintuitive weightlessness. The brand’s visual identity resonates with the large rectangular forms of the building’s architecture. Eenvoud means ‘simplicity’ in Dutch.